Andrew Fear

3 exits · 6 growth roles

Fractional head of growth · B2B SaaS · $5–40M ARR

Your marketing spend is up. Your pipeline isn't.

I'm Andrew Fear, a fractional head of growth for B2B SaaS. I find out why pipeline isn't moving and fix it. Then I build the AI systems that keep your team shipping long after I'm gone.

Book a call with Andrew See pricing

One operator · No juniors · No handoffs

Andrew Fear3 exits · 6 growth rolesLumerit → Pearson · Chargify → Battery Ventures · Pingboard → Workleap

Exits as head of marketing or demand gen

$7M–$100M

ARR B2B SaaS companies where I've run growth

~30%

Average year-over-year growth before each acquisition

Results from prior roles as a growth leader, not Marketing With Fear client claims.

What keeps SaaS leaders up

Name the fear. Then fix it.

The quarter you can't explain.

Pipeline moved and nobody can say why. Marketing says leads are up, sales says they're junk, and the board wants a straight answer.

The fixOne operating rhythm with metrics, owners and decisions, so you cut what doesn't pay and double what does.

Missing from the AI answer.

Your buyer asked ChatGPT for a shortlist. Your competitor was on it. You weren't.

The fixWork that gets you cited and recommended in ChatGPT, Perplexity and Google's AI answers, on the terms that drive pipeline.

AI tools, average output.

Your team has the tools. What comes out is generic and off-brand, so people rewrite it by hand and nothing ships faster.

The fixA harness built on your positioning, voice and standards, so the output is work you'd actually publish.

The offer, explained

The AI is a commodity. The harness isn't.

Expertise without a harness

Advice that walks out the door with the consultant.

A harness without expertise

Average work, automated faster.

Your competitors can buy the same AI you can. What makes the output good is everything around it: what it knows about your business, the rules it follows and the checks it has to pass.

That's the harness. I build it around your team and load it with what I learned running growth through three exits, tuned to your market and your buyers.

Your positioning and brand live in it, so everything your team produces sounds like you, not like everyone else using the same tools.

01Context
Your ICP, positioning, voice, proof and competitors in one source of truth. Every workflow reads it.
02Rules
What good looks like: messaging guardrails, decision criteria, channel playbooks.
03Workflows
Content, AI-search visibility, lifecycle and ops, built in the tools you already pay for.
04Checks
Review rubrics and human sign-off before anything ships.
05Rhythm
Weekly metrics, a decisions log and a ranked backlog. The harness gets sharper every week.

I'm in the room part-time. The harness works every day.

See all nine disciplines inside the harness

Who you're hiring

You get me. Not an agency.

Marketing With Fear is a one-person practice. I've led growth at six B2B companies and helped three of them get to an exit. I'm the person on your calls, in your data and in your Slack, from the first week to the handoff.

You talk to the person doing the work.No account manager in between.
No juniors, no handoffs.The strategy and the build come from the same head.
Built for the board, and the exit.Three exits taught me what boards and acquirers look for: a growth story with clean numbers behind it.
Sales and marketing, one number.I work with your CRO on definitions and handoffs, so pipeline means the same thing in both rooms.

More about Andrew

Selected results from prior roles

Receipts, not adjectives.

Three exits

2019Lumerit → Pearson EducationHead of Marketing
2021Chargify → Battery VenturesHead of Demand Generation
2023Pingboard → WorkleapHead of Marketing

I led marketing or demand generation through each one, building the pipeline and the numbers that held up in diligence.

Centage

$1.224M ARR pipeline.

Against a $900K target, on $30K of ad spend. Q1 2026.

Centage

Invisible → recommended.

From no AI Overview visibility to routinely recommended on high-intent B2B terms.

Centage

11 → 64 high-intent leads.

Quarter over quarter from LinkedIn thought leadership, on 3M+ organic impressions.

Pingboard

+170% free-trial conversion.

Free-to-paid rebuild. High-intent leads up 38%.

Chargify / Keen

Rebuilt the demand engine.

Then acquired by Battery Ventures. Later unified demand across the merged company as Maxio.

Lumerit

Enterprise ABM that closed.

Closed-won deals with Verizon, UPS and Tenet Healthcare.

Also: growth leadership at Workleap after the Pingboard acquisition.

Prior-role results, not Marketing With Fear client claims.

How to start

Diagnose first. Build second.

Every engagement starts with the Fear Audit: a fixed fee, a fixed timeline and a clear answer. If it's worth continuing, the fix becomes a fractional engagement and a harness your team keeps.

01 / Start here · 2–3 weeks

The Fear Audit

A fixed-fee diagnosis of where pipeline leaks, where AI search doesn't know you exist, and where your team burns hours on work a system should do.

A ranked fix list by value, effort and risk
A map of what your AI setup is missing
2–3 working AI workflows your team keeps
A 30-day action plan and readout

$8,000–$10,000 · fixed

02 / After the audit · ongoing

Fear, Installed

A fractional head of growth who owns the system, makes the calls and builds the harness around your team.

A 90-day growth thesis and ranked backlog
The harness, built and maintained in your stack
Pipeline and conversion decisions you can defend to the board
A weekly rhythm that keeps work shipping

$10,000–$12,500 / month · 90-day start, then month-to-month

The other options

What you're choosing between.

Hire a full-time VP

Time to impact: A search, then a ramp.
Who does the work: A leader who needs a team.
Cost: Executive salary, equity and benefits.
What you keep: Whatever gets written down before they move on.

Hire an agency

Time to impact: Fast to start, slow to learn your business.
Who does the work: Seniors pitch. Juniors deliver.
Cost: Retainer, plus production.
What you keep: Deliverables. The know-how leaves with them.

Hire Andrew

Time to impact: Audit in 2–3 weeks. First workflows live inside it.
Who does the work: The senior operator you met on the call.
Cost: Fixed-fee audit, then monthly. No equity, no search fee.
What you keep: The harness, the workflows and the playbooks.

Fit

Who this is for.

Likely a fit

B2B SaaS at roughly $5M–$40M ARR
A marketing team without a senior growth leader
You're paying for AI tools and the output isn't good enough to ship
You're heading toward a raise or an exit and need a growth story that holds up in diligence
Marketing and sales need one definition of pipeline

Probably not a fit

You need a full-service agency or a production team
You want AI to replace your marketing team
You need someone running ad accounts day to day
You're still searching for your first customers
You'd rather not know the answer

Questions CEOs ask

The straight answers.

Is this an agency?

No. It's me. You hire Andrew Fear and I do the work. No account managers, no junior team behind the curtain.

Why not just hire a VP of Marketing?

You might, eventually. A senior search takes months, and a new hire needs time to ramp. I start with a 2–3 week audit and ship working systems in the first month. If you hire a full-time leader later, they inherit a system that already runs instead of a blank page.

What happens on the first call?

30 minutes, with me. We figure out whether your constraint is strategy, systems or capacity, and whether the Fear Audit is the right next step. If it isn't, I'll tell you.

Do you work with sales, or just marketing?

Both. Pipeline is a shared number. I work with your CRO or sales leader on definitions, handoffs and what counts as a qualified opportunity, so marketing and sales stop arguing about lead quality.

What's a harness?

The setup around an AI model: what it knows about your business, the rules it follows, the workflows it runs and the checks it has to pass. The model is the same one your competitors use. The harness is what makes the output yours.

What happens when the engagement ends?

You keep everything: the harness, the workflows, the playbooks and the metrics. It's documented, it lives in your tools, and your team knows how to run it.

Do you work with early-stage startups?

Usually not. The best fit is a working product, a sales process and roughly $5M–$40M ARR.

Will you run paid media and content production?

I set the priorities, direct the work and build the workflows. I don't manage ad accounts day to day or run a production team.

Is this a CMO role or a growth role?

Growth. I own pipeline and conversion. Your positioning and voice become the core of the harness, so everything it produces sounds like you, but I'm not a brand agency.

Can we skip the audit?

No. The audit is how we both find out what's actually broken before you commit to a monthly engagement.

Tell me what you're avoiding.

30 minutes with me, not a sales rep. You'll leave knowing whether your problem is strategy, systems or capacity, even if we never work together.

Book a call with Andrew